Mind you, Gold's Gym towels have never been an item of luxury. They're more like large old washcloths your grandma might have lying around.
But NO towels? We can't think of a gym we've encountered where they had no towels, unless they just simply happened to run out one day.
The guy at the counter--looking and sounding quite sheepish about it and giving us that "don't shoot me, I'm only the messenger" look--said it was because the lint from the towels was causing problems with the air conditioning system. Bet he's REAL happy spouting that line of obvious corporate doublespeak BS.
Obviously, it's a cost-cutting move. They did give us a towel "to keep"--i.e., to try to remember to bring back and forth to the gym. Guess if it's brought from outside, it doesn't contribute any lint to the ol' A/C system.
We wish Gold's would be more honest and admit it's an economic thing. Then they could at least offer us the option of paying a little extra for a towel. We'd grumble about it, but that's still better than no towel at all. Heck, the airlines have gotten away with a lot worse.