Thursday, June 26, 2008

Obama Shouldn't Waste Money On Television Advertising

Here's a piece with which we thoroughly agree: "Why TV Ads Are A Waste Of Money."

Steven Stark, in the Boston Phoenix, hits the nail on the head here. Not only is the era of effective television advertising in a national campaign past us, but the notion of spending money on television in JUNE of an election year--as Obama evidently is doing now--is just silly.

It's nice that the Obama campaign has the money, but they'd be far wiser to invest it in infrastructure, especially for getting the vote out in swing states, and especially in those swing states that permit "early voting."

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