You see, October is breast cancer awareness month. Pink, of course, is the breast cancer ribbon color, and those breast cancer folks really know how to do up publicity. They had NFL players wearing pink shoes, hats, ribbons, patches; they had refs wearing pink stripes, looking just like the candy-stripers of yore at hospitals. They even had the White House adorned with a huge pink ribbon.
You'd think breast cancer was the only one with a month, ribbon and color. But it's not. It's just that the other cancers haven't caught up in the market for attention.
Now we have nothing against raising awareness of and research on breast cancer. But we think the NFL's priority on pink was a bit misplaced.
You wouldn't know it, but September--also a big month for professional football--was prostate cancer awareness month. Prostate cancer has a ribbon, too--it's sky blue.
You'd think pro football would get on the prostate cancer bandwagon AT LEAST as much as for breast cancer. After all, the NFL is, quite literally, sponsored in large part by the penis. Viagra and Cialis ads compete for attention for men with "erectile dysfunction," which can be caused or contributed to by prostate problems. Then there's all the ads for Flomax, for men who have trouble peeing because of a benign enlarged prostate.
Not to mention that the audience for pro football is just a little skewed toward MEN, and all the players are men.
Prostate cancer is pretty deadly, killing an estimated 28,000 men each year (breast cancer deaths among women are higher, at about 45,000).
So where was all the sky blue and prostate cancer awareness in the NFL in September? There wasn't any (unless you're a Carolina Panthers fan, whose colors include sky blue).
Pink in October is fine. But if the NFL is going to promote breast cancer awareness, it ought to at least put prostate cancer on the same footing!