Thursday, January 13, 2011

The Blessing and Curse of Constant Contact

If you've never heard of Constant Contact, just look at the bottom of any of those periodic emails you get from your school(s), church, sports groups, charities and anyone else you've given your email address to--CC is the software package powering all those updates you regularly get.

In the nonprofit world, Constant Contact is king. At the Arlington Soccer Association, where the Curmudgeon serves as President, we use the software to keep in touch with nearly 6000 families on a wide range of programs and activities.

On the other hand, as the recipient of a burgeoning in-box of quasi-legitimate, but nonetheless spammy email from all kinds of groups we're affiliated with in some manner, Constant Contact is getting to be a burden.

Lately, we've taken to unsubscribing from a few that have abused the privilege. Email is a great way to keep everyone up to date on what's going on, but there is such a thing as too much information. Maybe it's time for a new software package: "Occasional, But High Quality, Contact."

No comments: